Brian Howard

And it just, the timing's wrong in the market or you have the wrong idea, any number of things.

So it's capital intensive.

You take a big risk on things and sometimes it works out, sometimes it doesn't.

Sure.

So we put a lot of money eventually into a much bigger title, a much more ambitious title, and it didn't really work out the way we wanted.

Somewhere...

Well, probably just under seven figures.

I would like to know myself.

Probably just a combination of timing and we put most of our effort into finishing the game and didn't have the budget I think we should have had for the marketing promotion.

And that kind of cost us.

So about that time, we made the pivot away from building games and kind of going from that product business into more of a services business.

What time, what year was that?

This was the probably 2013, kind of the last part of 2013 going into 2014.

So we made that conscious decision to make the pivot in the business and focus a little bit more on

stuff that's a little more repeatable and a little more predictable.

And it's worked out pretty well for us.

So today, most of our revenue comes from basically, really, we kind of follow that agency model by and large, but with a few, I think, key differentiators.

Basically, we try to take our expertise and knowledge and what we did for others and replicate that for them.

So a lot of business-to-business stuff.

We do a lot of work these days in education.