Brian Lee

So the vent is going on around.

That's a lot of outlay with no income coming in affected for those days.

So what we're going to do with the barriers, they will now be flat barriers that will be stacked.

The feet will come off and they'll be all 40 high stillages on pallets come out of containers.

Be much more efficient, but the Brandon will be intact on them.

So the Brandon's on them.

from the get go you're not attaching them every time it takes two hours to three hours of four or five people to put all the branding on each of them I got you that's a massive outlay of cost but time as well and then it took six and a half hours just to stack barriers and band them to be lifted by forklifts after the event

Straight away, now they can be stacked, stacked, stacked, high branding on them, unless they're changed for sponsors, and the feet can come off them.

And they're forklifted into the container and stillages.

So those operational efficiencies of investing in the brand for scale.

What was the biggest challenge on the first event?

Everything.

I never ran an event in my entire life.

So everything was new.

But again...

We worked with good partners like Catapult.

We were able to confidence in their experience.

But

The difficulties was just making sure, there was two things I said we would fail on as a brand and from an experience point of view.

One was the famous sled experience.