Brian Ley

And then we provide a predictive network LTV, meaning, hey, Nathan here is buying $100 worth of stuff, but he's influencing

$600 to $700 worth of spending on other people.

AlphaRank started about a year ago.

Okay.

And before that, we did a series of experiments.

Yeah, a series of experiments called BidRocket.

So we didn't stumble on this or we didn't do this on purpose.

We kind of stumbled on it.

We were doing a series of...

apps and experiments around human behavior everything from gambling to a crowd tilt competitor to a nightclub app and we were doing the nightclub app i was at this nightclub for about 90 days with a clipboard trying to understand the patterns of human behavior to make it more efficient and what we noticed is that you could look at the order and sequence of people walking into the venue

So imagine like a crowded mall, right?

People swarming around.

Very hard to understand social structure just by looking at that, right?

Because there's so many people.

Lines, like nightclub lines are super cool for a lot of reasons.

But one of them is that it's very easy to see how people are connected.

So obviously you stand with your friends, right?

Sequentially, which is cool in and of its own.

And so if you stand with your friends and you walk in, there's a pattern.

So you go boom, boom, boom, right?