Brian Niccol

And we've put some technology in behind the scenes to help put order to all those orders coming in, whether it's through the drive-through, mobile order, or in the cafe.

So, you know, we're seeing great responses from our partners, and I couldn't be prouder of the progress they've made in really short order.

You know, we've only been doing this since the middle of August.

No, actually, they can work really well together.

You can have great design, you can have a great seat, you can have a great atmosphere, and then also be very cost-conscious.

And that's what we're doing here is we want to make sure all our basic costs go into giving the partner the back of house they need to be successful, and then the customer the front of house experience where they love being in our coffee houses.

And so that's what we're doing.

These coffee house uplifts, we're able to turn these around in a night or two.

We don't have to close the store.

And the transformation is meaningful.

The feedback we're getting from customers is really, really positive, both on the design as well as just the whole atmosphere, the vibe that they're getting.

And I think the combination of the Green Apron service with this coffee house uplift just really gets people to a different place.

And they believe now they're getting that Starbucks experience that, frankly, you don't get anywhere else.

Yeah, so we've done about 70 so far, and we are focused on this fiscal year getting over 1,000 done.

And the good news is once we get that scale operation going, we build know-how, we will be able to then hopefully...

accelerate the build schedule accordingly into the out years because we would love to touch all the stores that need it and then the good news is too as we build new stores going forward we're building the new stores with the right design package the right experience so we have some work to do with our existing coffee houses but i'm optimistic we will demonstrate that we're able to do this at scale and then we'll build on our ability to do thousands of stores going forward

Yeah, look, I think the margins will follow the top line success.

And I see no reason why we can't get back to earning what we used to earn even pre-COVID.

So I'm very optimistic for where we can get to on the bottom line.

Kind of the way we've talked about it is our future is we're going to have more transactions.