Brian Niccol

And reserve is the top.

Reserve would be the top.

You'll actually get a black reserve Starbucks card, which will be pretty cool because everything seems to be so virtual anymore.

I think people like every once in a while to get something tangible.

But the green tier then allows you to redeem stars and you can get a reward with not that much engagement.

And so it just gets people to be more connected to the brand.

And then ideally over time, they'll migrate into gold or

Look, I've looked at this as I've come in, and a company at our scale, we have 40,000 coffee houses around the world, over 400,000 Green Apron partners.

I think if we can consistently deliver a comp that is 3% or better, revenue growth that is 5% or better, and then earnings growth that outpaces that, that would be world-class.

And

We're a world-class company, and we will deliver, I think, world-class results as we get going on this turnaround.

So make no mistake, we are a growth company at scale, which is really exciting, I think.

So the bottom line, you'll start to see us make improvements, I think, as we get into the back half of this year and then every year from here on out.

And that's really what we guided people towards is we'll get into the 13 to 15 percent range on margins here by 2028.

And then actually, that's just, I think, a mile marker.

There's opportunity for us to grow even beyond that.

You know, look, initially we had to do some reinvesting in the business to get, again, the right people.

We invested over, I think it's 500 million, close to $600 million into the labor experience.

And, you know, the best way for you to then start driving earnings is we got to get the top line going.

We've done that.