Brian Niccol
speaker
311 appearances
3 recordings
2 series
first heard Oct 2025
last heard 29 Apr
Brian Niccol’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Apr 2026 with 1.
Appearances
And so just this past month, the data I saw is 60% of our customers made at least one purchase from the counter.
And that doesn't include our mobile order pickup people that come into the store to pick up their coffee or their drink or their food.
So, you know,
Obviously, the entire business works because we have the right access modes, right?
Mobile order pickup, delivery, drive-through, and then obviously the Yink Cafe.
But I just believe the cafe experience and this idea of a community location, the third place, it's critical to people and it's critical to what makes Starbucks Starbucks.
It's who we are.
The thing I like to remind everybody is we actually execute those channels, right?
So we have a mobile order.
pickup business, which is one of the competitors.
We have the biggest drive-through business.
It's well over a $10 billion business.
It actually would be a Fortune 500 company just on its own.
So we know how to operate and give great experiences in all access modes.
What we've seen over and over again, though, is when we have all these channels with a great coffee house, we really are unmatched.
And so that's our point of difference.
And that's not to say we can't be great in these other access modes and compete effectively.
All right.
And that is why it's so important that we get this green apron service model dialed in.
And really at the foundation was making sure we have the right number of people on the roster, the people are deployed correctly, our partners then know what they're accountable to execute.
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