Brian Niccol

And then obviously we'll work on the middle of the P&L as well on the cost side of things, which we've got clear line of sight on how over the next,

two years, we'll probably be able to save close to $2 billion while we're growing the top line.

So it's a combination of growth and smart cost management.

You know, look, I think at the end of the day, the thing that I'm excited about is people are saying the experience they're getting at Starbucks, the whole package, they're saying it's worth it.

And we're hearing, we're seeing some of our highest scores through consumer claimed statements.

And that's why I think it's so important that we have this great cafe experience.

We have this great customer experience where it's a connection between our barista.

And then look, we've always been unwavering in the quality of our coffee, our drinks, and the ingredients that we use.

So yeah, you know, we're going to be an affordable luxury item.

But if you look at it, we're priced pretty darn competitively.

And then I think for what you get for the premium that we provide, I think customers are saying, yeah, you know, I'm all in on that.

You know, look, pricing is one of those things that will always be the last lever that we'll pull.

There are times where you do have to put some pricing into the business, you know, but fortunately, we've been able to hold off for the last little more than a year.

So we'll see how things evolve.

But, you know, if we need to do it, we'll do it very strategically and we'll try to do it as minimal as possible.

Yeah, you know, look, obviously you always have to think through what does it cost in order to make sure we maintain the integrity of the experience.

And right now we're having to come back in, we call it our coffee house uplift program, where we are just basically retouching all of our cafes.

So we want to have great seats, great atmosphere, a place that feels warm, a place you want to be.

And then obviously we have been and will always be

some of the best benefits, best wages you can find as a partner.