Brian Niccol
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Podcast Appearances
And what I've seen just most recently from this quarter is when we do that with excellence,
Well, look, I think there are opportunities for us to continue to grow in New York City and, frankly, in a lot of communities around the United States.
We talked about this yesterday.
We believe we can add 5,000 stores.
We've got line of sight on that.
And as we grow our afternoon day part and grow the economics of the business, we'll probably go well beyond those 5,000 that we've identified.
So you'll see Starbucks continuing to bring new stores.
we want to be smart about where we locate them so that it's the right place for the customer most importantly and then also so that we can you know attract and retain partners to have a great experience working in the stores most of your revenue is still weighted to the morning you mentioned uh the pm if you will afternoon what actually gets people not only in the stores in the afternoon hours but also spending more
Yeah, well, so we have an afternoon business today, but I think there is a multi-billion dollar opportunity to grow our afternoon day part.
As we get the cafe set up to be a great place for you to kind of reset, recharge, whatever you want to do, and we pair that up with the right beverage and ultimately the right food, I think there's no reason why we can't have as strong of an afternoon day part as we have in the morning.
Well, I think we were sampling a lot of the things that we think are going to be right for the afternoon.
And, you know, we talked about our new energy refresher platform where you'll be able to do, you know.
completely decaffeinated to what is our standard caffeination and then add a little bit more and you'll be able to customize this.
So, you know, we want to have the right drinks for you, whether it's morning or afternoon.
And what we're seeing is in the afternoon, some people in certain cases aren't looking for caffeine.
In other cases, they're actually looking for more caffeine.
So we need to be able to provide it all.
And the thing that I love about Starbucks is personalization
slash customization is at the core of who we are and what we do.
So I'm really optimistic about what we can do with food and what we can do with beverages to be on trend, right?