Brian Stempeck
speaker
431 appearances
5 recordings
1 series
first heard Dec 2025
last heard 19 Dec
Brian Stempeck’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Dec 2025 with 5.
Appearances
Or are there things that I want to hold as more proprietary and not share?
And that's a pretty big change in terms of how you think about content marketing, which is
For this audience, it's the more data, the better.
That's right.
And so I think the step one is kind of give as much raw data as possible to the models to train on.
Step two is to start pointing them in more of the right direction.
Of one common trend we've seen recently has been in both our consumer panel data and from brands asking for this is thinking a lot about use cases.
So
Again, when the consumer is not saying best coffee maker, but they're saying, I've got a family of six and we all drink coffee, and this gotta be a higher volume machine, like which is the best one for me, being able to meet that use case.
And that means creating content that maybe you wouldn't have otherwise.
And so but that's where we're seeing brands again, and they're starting to use AI generated content as a starting point of saying, let's build content for this use case.
build content for this use case so that when the model comes across that type of user, they can do more of the matching.
And so I think that's again a shift in how people think about both search
And how they think about content overall of where is this product to fit?
And that I think it's also worth noting that like the AI models in general are discerning.
They do, you've probably seen this in your own behavior.
They will go through and say, Kiriga is great at this and not great at this.
Espresso is great at this and not great at this.
They do give pros and cons.
And so it's kind of like.
Showing 301–320 of 431 · page 16 of 22
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