Brian Will

speaker

848 appearances 1 recordings 1 series first heard Jul 2026 last heard 15 Jul

Brian Will’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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The Dwayne Kerrigan Podcast · 148: Brian Will: Don't Sell to Private Equity Without This · 15 Jul 2026 podcast

I said, I don't know.

You tell me why anybody should buy this product from you.

And that's how you get past the gatekeepers.

I said, you figure that out and call me back.

Never heard from him again.

So either he figured it out or he didn't.

But that is literally the key.

Like I'll tell you an example.

I started a restaurant downtown where I live here.

And the reason I started that restaurant is I was sitting at one of the most popular restaurants on Super Bowl Sunday.

And we were all sitting at the bar and somebody goes, can you turn the sound up on the TV?

And he goes, no, it's against company policy.

All we can play is this background music.

And I went, there's no place in this town where I can go watch sports.

And there's no place that serves American beer.

It's all craft.

So we opened up a restaurant, it's a sports bar, put 25 big flat screen TVs in, served all American beer, and we were a huge success day one because of the mark.

That's why they wanted to come to me.

So why should they buy your product?

Why should they buy it from you?

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