Brian Will

speaker

848 appearances 1 recordings 1 series first heard Jul 2026 last heard 15 Jul

Brian Will’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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The Dwayne Kerrigan Podcast · 148: Brian Will: Don't Sell to Private Equity Without This · 15 Jul 2026 podcast

Yeah, because at the rate you're going, if you watch this pattern, you got about nine months to go because you're not watching what's important, which are patterns over time.

Patterns over time in a P&L are going to tell you what's going to happen in the future.

We always say, I want to know what happened historically, where we are today, and then I can actually map that out based on that pattern and tell you where we're going to be in 12 months.

And if you want to be someplace different, then we can go ahead and start changing those key indicators

to make those numbers go the opposite direction.

I always use this example of a construction guy.

And let's say his material is two by fours.

So you build stuff and you use two by fours.

And two by fours cost $5.

And you say, okay, well, the two by four is $5.

Well, next month, the two by four is $5.05.

And you go, oh, okay, so what?

It's an extra nickel.

It doesn't mean anything.

That's 1%.

Now, mind you, if you're running a 10% margin, that's 10% of your profit.

And that's what you're not seeing.

Then the next month, you go in and that two by four is $5.10.

And you're thinking, it's only 10 cents.

Who cares?

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