Brianna Lester

But advertising is the biggest chunk of money that you're going to spend.

And if you have the ability to do it first,

That's great.

Even like back to what we were talking about.

If you have one product, just pick one product and then advertise that and get people.

I think my my brand guy, the guy I work with, put it into perfect words.

He said, if you're going to advertise, you got to have something that people to come to.

I mean, you can't advertise and not have a menu.

Right.

You know, so that kind of clicked in my head.

I was like, oh, my God, you know, duh.

So if that's probably one of the biggest hurdles that I've had to face is just the advertising, just getting it out there because, you know, you just because you're on Facebook and 20 friends seeing it, that don't mean anything.

Like you got to get out there.

You got to get out there into these other worlds.

And that's been the biggest hurdle.

Oh, no.

Well, no, you got me because that's exactly why I'm with you guys is because I remember looking at my advertising.

You're right.

There's a second layer.

I remember looking at my advertising in Amazon and thinking, oh, my God, like I saw the numbers and I was like, oh, my God.