Brittany Coleman

It's making consumers extremely hesitant to make purchases.

It's making retailers extremely hesitant to pull the trigger.

And so in this climate, you know, it's making it really hard to know what to buy for the future because we just have no idea, you know, if that consumer appetite is going to come back the way that it was before.

For a small brand, most of us don't have big marketing budgets so that people can see, you know, oh, wow, look at this brand called, you know, Tough Cutie.

I'm now going to go look for them in store because they did this huge activation in Times Square or they had this big media budget.

Most of us don't have that.

Not all growth is good growth.

For us, analyzing which revenue streams actually make sense, eliminating the unprofitable ones, the low margin ones that ultimately drain resources, that's really where our focus is.