Brittany Hobbs

speaker

545 appearances 5 recordings 1 series first heard May 2026 last heard 6 Aug

Brittany Hobbs’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 2.

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That's where the compounding value comes in.

But again, the rewards incentives aren't built around it.

And that's a huge, huge problem right now.

Regulated industries are doing the hard work necessary, but it's because they need to squeak out half percent gains.

Whereas anybody who's doing moonshots or hyperscaling, they don't have an option.

That operating system, I really think, is the key.

And some of the businesses that figured it out really turned their operating system into the core of their moonshot operations.

Let's talk about intracom.

They rebranded as Fin and really went all in.

They took a genuine market advantage and deep workflow knowledge of customer service.

and made a deliberate bet to become the category leader in AI customer service.

Again, they built that operating system around what do we know actually works?

What do the peak success metrics look like?

Who are the peak performers?

What are they doing, right?

What do customers want to do?

And they built a new OS around it.

And they were able to systematically reduce friction.

They are able to examine the barriers between your team and your customers.

They were able to move beyond the really terrible chatbot experiences that existed for the last three, four, five years.

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