Brittany Hobbs
speaker
545 appearances
5 recordings
1 series
first heard May 2026
last heard 6 Aug
Brittany Hobbs’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 2.
Appearances
What happened is getting acquired by Salesforce.
Now they're gonna be the dominant system of record for customer service.
Agencies are another group that have been hit hard through this AI restructuring, procurement changes, and budgetary shifts.
For an agency that's struggling to survive the shift, AI native is a hard reset on assumptions.
They have to start with some really uncomfortable questions.
Things like, why do we work this way?
What do clients actually need from us that AI can't replicate?
Which workflows are killing our margins?
AI is not the answer to those questions.
Yeah.
It is the pressure that forces you to ask them seriously and to figure out how to reinvent the business and start with a new operating model built on AI.
And the reason most orgs never reach the fin model is not really resources, is that they don't have the internal clarity to make that bet.
They don't know which workflows are actually strategic.
They haven't documented the institutional knowledge that would let an AI operate on their behalf.
They don't have the measurement to tell whether what they've built is working or not.
You can't make a calculated bet without that calculation.
You have to build a foundation, those documented workflows, evaluation criteria, baseline measurements, proof of success.
It's not caution.
It is the prerequisite for everything else.
And for mid-sized orgs that want to accelerate that transformation, especially how their digital products and customer experiences get rebuilt around AI, that's what you have to do.
Showing 261–280 of 545 · page 14 of 28
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