Brock Johnson

Like you said, if you're in a season where you really want to dial up followers and you need more eyeballs because you're about to launch something, well, then maybe in the season leading up to the launch, you're going to focus more heavily on the attraction contents that you can get more followers and their energy onto your page.

Or maybe you're like, hey,

I've got 30,000 followers.

I know I have a launch that I want to do in three months.

And so I just need to get these followers engaged.

I need to get them paying attention.

I need to get them interacting with my posts, engaging and just come along for this journey so that by the time I'm ready to convert them and make that sale, they're primed and ready to go.

They're like itching.

They're asking for the waitlist link.

And then, of course, there's the actual conversion content, which is what gets people onto your email list or into your business or whatever it may be.

And so my exact percentages vary depending on the season I'm in.

Two weeks ago, we were in the middle of a launch.

So 90% of my content was conversion content.

Now, there was still entertainment baked in.

There was still all of the principles of shareworthy content and just creating good, captivating content baked in.

But I didn't care.

I wasn't trying to reach new people.

I wasn't trying to grow.

I even wasn't trying to nurture.

I was just, during that week, making, I think it was like 22 posts in five days that were all sales posts, basically.