Brock Johnson

I mean, your numbers then going viral or having a lot of followers.

So everything we do is driving people to our email list.

I will say when I've done high ticket offers in the past, we have used more consultation calls and more high touch sort of things to get people converted into actual customers.

But the vast majority of what I sell is low ticket.

I think the most expensive offer that we've ever made of our Instaclub hub was less than $600.

And that was for a lifetime purchase.

Our usual offer is a monthly, which is $47 a month or a $7 two-week trial.

So the majority of our leads are getting funneled from a freebie to the $7 trial into the $47 membership or sometimes straight into the $7 trial.

But we rarely even promote directly into the $47 membership.

A thousand percent.

I love webinars as well.

We, during that big launch that we had a few weeks ago, it was webinars because we were selling a $600 lifetime membership.

And so that was something that we did an hour long webinar and then sold into the membership at the end.

So thousand percent agree with you.

I would say that for most people, most of the time, it's totally fine to just document your day and take people along for the ride.

When you do that, your views are probably not going to be as high as they could be because people are just not interested in everything you're doing throughout the day.

But the trade-off is the people who are watching, they're getting to know you a little bit better.

They're building that trust.

When it comes time to use your stories strategically, because you have a launch, you have a new podcast episode, you have something that you want people to pay attention to, to click on, to purchase, whatever.

That's when you do the STD story.