Brooke Roberts

It didn't feel like that anyway.

And then left out that the financial institutions were for the wealthy few or the information wasn't well spread.

And so a lot of people felt left out of even being able to be an investor.

And so we, from all of that research, we got even stronger around our ethos of that everyone deserves an equal opportunity to grow their wealth.

And that really fueled us to kickstart Sharesies.

And from that, we kicked into it.

And then launched Sharesies in May 2017.

And from six of us starting it to now a team of 130 of us who, and we now have over 340,000 investors on our platform who have invested over a billion dollars.

And we've removed that price barrier.

So that's why we've really made sure we've brought that innovation where the minimum investment is one cent.

So in anything you invest in to make sure that it really, really is accessible in that way.

We do jargon as much as possible and really speak in everyday language.

And we build a platform that's really, really inclusive.

And that's what we always aim to do to make sure that anyone can feel welcome on Sharesies and feel like it's for them.

Yeah.

So we, we were still in our other jobs, but we were doing, we spent six months doing as much as we can just research.

So we didn't start building or prototyping or it really, part of the research near the end though, was kind of testing hand-drawn images of if this, if it was like this, would that help, you know?

So we did start to get more into prototyping, but essentially we just really wanted to listen and knew that like we were creating a company, not a product.

So we wanted to be

like deeply enriched in these stories and these insights to know that that's a really solid foundation to build off.