Bruce Buchanan

speaker

389 appearances 1 recordings 1 series first heard Oct 2025 last heard 8 Oct

Bruce Buchanan’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.

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Scaling Up: Lessons From The World's Best CEOs and Founders · From The Archive: Art Meets Science - Bruce Buchanan, Rokt CEO and Co-Founder · 8 Oct 2025 podcast

Thank you.

Thanks for having me.

It's great to be here.

Yep, that's that's what we do.

I mean that's a visible part of what we do.

So we're we're, you know, at the end of the transaction you see a lot of the marketplace or distributed commerce offers, but a lot of the secret source we do is actually helping uh those e commerce companies actually power their own products and services as well.

Yeah, it's a great question.

And I I have never just heard my career described that way.

So it's actually interesting to reflect and uh and think about that.

I mean, I always thought of myself as someone that's passionate about growing businesses and putting great teams people around brands, and that's you know, if I think about getting up, but you're right, there's a thread, there's this intellectual thread that goes through it, which is very much tied to brand, consumer, and consumer behavior.

And I find it fascinating.

You know, there's so many concepts that that you bring together around.

consumer behavior that is so not obvious when people are thinking through, you know, what actually makes a difference.

And lots of people think about, you know, the basics of selling a product, price and what the product is, and they lose context of the emotional aspects of how and how important the emotional connection is with a product.

And then there's a whole lot of really bizarre things when when you actually get into consumer

Behavior that are not at all obvious.

You know, I find things like the paradox of choice in consumer behavior fascinating.

You know, that most businesses would naturally assume if they had a broader range of products or services they would win in a category.

But consumer behavior is such that the leading players typically often have to do the complete opposite.

You know, the the most profitable grocery chain in the world is Trader Joe's, and it specializes in presenting why.

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