Bruce Buchanan
speaker
389 appearances
1 recordings
1 series
first heard Oct 2025
last heard 8 Oct
Bruce Buchanan’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.
Appearances
or two SKUs in every particular category rather than actually presenting fifty skews because they realized early on that fifty skews actually result in less purchase behavior than one or two.
And that's because consumers get overwhelmed.
And so things like that with consumer behaviors uh I just find fascinating and it's it's got these tentacles that go into so many different parts of the way we interact with brands and businesses today.
Look, I've always been
Where science meets art, I think, is a really interesting uh intersection point.
And there's only so much you can actually understand through the numbers.
You've actually got to step back and actually start to think about uh things in a slightly different way.
And so the most powerful businesses typically are where you've got a combination of fantastic physical features and product, and then also fantastic presentation of brand and emotional.
connection and so art meets science is really the the what you're typically looking to achieve.
And that doesn't matter whether it's an airline or a technology business or anything that we do.
You know, the iPhone's a classic example all of Steve Jobs's sort of innovation around Apple is largely around those sorts of same concepts.
But I think where those things intersect you get some really magical outcomes in terms of products and consumer behaviour.
Yeah, the two really interesting questions.
What are the pain points?
And the other side of the coin you've got this capital efficiency and how do you actually think about raising funds and maybe we'll
efficiency, yeah.
And I think the two are somewhat intertwined in in the way I think about businesses and the and the way you drive success, I think, because um it's hard to have
the time and the and the ability to actually get a business proposition right.
And that might be right from a product market fit or right from a team perspective or right from
Lots of different perspectives.
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