Bruce Buchanan

speaker

389 appearances 1 recordings 1 series first heard Oct 2025 last heard 8 Oct

Bruce Buchanan’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.

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Scaling Up: Lessons From The World's Best CEOs and Founders · From The Archive: Art Meets Science - Bruce Buchanan, Rokt CEO and Co-Founder · 8 Oct 2025 podcast

But if you don't have the time to get that right, you can often get forced into a situation where it's you're scaling something that's inefficient.

So I'll come back to that.

But I think the the major pain points for me are typically always around people.

So to build any any business you need great people.

And I think most problems you face in business typically stem from leadership issues.

And m most people will try and jump in and solve them from a technical perspective.

They'll try and get in and find the answer to the problem.

But I always like the idea of stepping back and asking the five whys, you know, actually step back and say, Look, what is it that's driving this particular problem?

And inevitably

The problem always comes back to people and leadership.

You can't scale a business and you can't scale a business rapidly without the right team and people.

And it sounds obvious, but if you think about it, it's very hard thing to do for an entrepreneur.

You build a group of people around a brand, those people take you to point A.

Then the business starts to take off and it starts to scale at 50, 60, 100%, whatever that particular growth rate is.

Suddenly that team of people are now, you're asking them to do two, three, four X every couple of years.

And there's groups of people that will scale with that, but there's a lot of people that won't scale at that sort of pace.

So it's about how do you actually build a leadership team capable of taking a business from X to 4X to 10X to 20X.

And

Ultimately you can spend a lot of time solving problems in the business, but if you devote more time and energy towards the people and leadership issues, you'll ultimately be able to continue scale in the business.

And they're the things that people tend to do incorrectly, I think, when they're they get stuck at a business and you see a business level out or stop growing.

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