Bruce Buchanan

speaker

389 appearances 1 recordings 1 series first heard Oct 2025 last heard 8 Oct

Bruce Buchanan’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.

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Scaling Up: Lessons From The World's Best CEOs and Founders · From The Archive: Art Meets Science - Bruce Buchanan, Rokt CEO and Co-Founder · 8 Oct 2025 podcast

And so I love the concept of, you know, small batch size, rapid experimentation and work out what works.

And keeping people hungry and efficient is a really positive an organization gets too uh fat or people don't feel like they've got the right career development opportunities or there's not enough for them to do, you encourage a whole bunch of negative behaviours in a business and you tend to attract people that you're probably not gonna be the ones

that set you up for rapid growth and rapid success.

So there's alignment I think around efficiency and leanness that actually is that helps you attract the right people that also helps you continue to scale up the business.

You've got to be careful there's a balance here.

And look, sometimes I'm definitely guilty of going too far to the lean.

And I look at businesses in the US and some of these guys that are scaling business incredibly fast.

And you know, there's examples like the We Work one at the moment that you probably look at and go

I'm at the very much other end of the spectrum.

But you know, there's probably examples of decisions that I've made that have been the wrong as well, because I've been too far the other way.

So when I think about, you know, how quickly I invested in a people or finance team in my business, um, I probably delayed that too long.

And that's because I was focused on efficiency and leanness in putting all my energy and all our resources into building the best thing we can do.

we possibly could.

And so the lateness then investing in some of those functions impacts scalability and impacts stress on the rest of the management team.

So there is a balance here and you've got to know, okay, my natural bias is this way and I can see other people's natural bias as the other way, getting the balance right is important.

It did, yeah.

I mean, I I'm also a believer that you probably wanna bias towards overinvesting in talent and leadership.

And sometimes if you're very focused on the costs and the dollars, you tend to do small micro decisions and the opportunity cost of spending six months recruiting someone and then needing to recruit someone again and six months after that means that you're that's time that you're not spending on other parts of the business.

So the balance is important.

You've got to be careful about where you where you invest your time and what the return is and how quickly you're gonna have to reinvest that time again in something that otherwise you could have done once for two years or four years and then potentially spent your time on something else.

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