Bruce Buchanan

speaker
389 appearances 1 recordings 1 series first heard Oct 2025 last heard 8 Oct

Bruce Buchanan’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
1 · Oct OctJan 26AprJulnow

Recordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.

Appearances

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It's a great question.
I mean I'm I'm flabbergasted a little bit when I see people raising huge sums of money without a real clear indication of what the payback or what the you know, the the likelihood of success can be much lower and they still raise huge amounts of money.
I mean I find the emotional energy is one thing and the effort you you put into raising money.
But the other thing that I do myself and I see lots of other founders do is when you bring investors into your business, it's like a personal weight.
You know, you've actually got people backing you and backing, giving you their hard earned dollars into your idea and your baby and your business.
And there's an emotional cost to that, which is uh you've actually carrying an additional load as you're going through in your decision making.
And it's not just about your dollars and your return.
And the decisions you make for yourself, now you're carrying other people's money.
And that carries with it a sense of obligation, like anything, when you have someone backs you.
And I find that emotionally is much tougher than actually the emotional uh lens of how do I actually raise money.
The raising money for me has never been a massive struggle.
It's been here's my business, and I want to be transparent.
Well, no, when you're running a bloody good business.
Helps when you're running a bloody good
It does help about with that.
But it's also it's also this um you've got to be completely honest, I think, when when you go to a a group of investors.
And I always think it's better to undersell
where you're sitting today and let people have a little surprise on the up.
You know, it's um it the emotional costs that you you carry as a founder anyway, it takes a whole burden off if people feel like they're getting a great deal and they get some something out of it.
And there's gonna be ups and downs and there's always gonna be things that aren't going to go all the way you think they're gonna go.
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