Bryan Hancock

some of the characteristics you're talking about.

What are your thoughts on that?

Yeah, it is fascinating to hear the different kinds of people and organizations that this research is resonating with.

What about the opposite end of the spectrum?

What about even going back further in the funnel?

And I love your point about a common language, right?

Because, you know, I do a lot of work with executives on culture and culture is not exactly synonymous with values, but there are a lot of similarities, right?

People talk about things in vague ways.

Yeah.

No, I agree.

I think values is foundational and then culture being almost like the behaviors that come to life in the day-to-day, but they're rooted in those values.

I agree.

A lot is left unsaid or when you don't have this common language or framework to be anchored on, it becomes very confusing.

I was curious, like, are you even using your values framework to train agents and digital workers, right?

Like you could imagine, because one of the things that's top of mind for me is it's

If we're going to create organizations that are humans and digital workforce agents, how do we do that in such a way so that we don't produce cultural friction, right?

So I think you could use.

Right?

You certainly could.

I don't know if you're already doing that, but it just struck me.