Brynne Tillman

speaker

2,481 appearances 13 recordings 1 series first heard May 2026 last heard 4 Aug

Brynne Tillman’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 13 in all, peaking in Jul 2026 with 7.

newest first · ▶ plays the moment

Trust and credibility. matched

When people are vetting us, whether they came in through a warm referral or because they found us in an assert, matched

Content really matters. matched

Now you may say, well, you know, we've got content. matched

Our marketing is creating great content. matched

But is that content? matched

the right content that supports your sales team to start those first conversations. matched

They can't be product focused, and if they are education focused. matched

They typically need to be education. matched

uh uh really at the phase before they even know they're looking for your solution. matched

This is something I learned from David Newman when I first started as an entrepreneur. matched

You need to identify what are they searching and what are they self-educating on. matched

before they even recognize that there is a challenge that you can help them solve. matched

And when you can provide enough value and trust and credibility early on in that sales cycle. matched

That content will open up conversations that will lead to you being the vendor that educated them early on in the process. matched

And corporate visions did a study a gajillion years ago. matched

I don't really remember how long, but I would probably say maybe back in twenty seventeen, twenty eighteen. matched

That really resonates with me and my guess is it's even more than this, but it it matched

Typically, it's uh I mean the the study is really based on um how 72 percent of buyers. matched

choose the sales rep that was first to provide value and insights. matched

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