Cait Emma Burke

You want to package it up really nicely, couple of sentences, show why you're doing the story and why it's going to benefit the publication and

And then you want to have like a, I always do a sort of faux headline or a sample headline because it really helps an editor if they can see like, okay, this is how it could be packaged up and that headline is really snappy or engaging or would make me want to click in.

You're more likely to get your pitch over the line when you do that.

And my final little tip is if you know that you're going to talk to experts, get them in the pitch as well.

And, you know, say I want to talk to this expert.

I want to talk to this person.

Then they can really clearly see how the story is going to take shape.

The why?

I'd never had a boyfriend and I was in my 20s, late 20s, and I was starting to feel really fed up with dating culture.

And I dated a lot, but I'd never had a long-term serious partner.

So I think that's a big part of what drove me to write about it because I knew that there had to be other people out there that were experiencing all the difficulties and frustrations with dating.

And I knew as well that we're at a place...

societally where more people than ever are single.

And I wasn't seeing the content that I wanted to consume about dating and the difficulties around it, I guess.

And then also I was working at Fashion Journal.

I was the editor and the whole team were all in long-term relationships.

So I kind of became the guinea pig to be sent out on assignments.

Can you go talk to this witch about dating?

Can you go get your tarot cards read to find out if you're going to be single forever or not?

And I was like sit up on dates and I would like go to speed dating events and that's all sort of snowballed into like in media or in writing you call it like your beat.