Cait Emma Burke

I'm a curious girl.

I've always been curious.

I've always wanted to know more about, you know, the topics that I'm naturally interested in.

And that just so happens to be like fashion, beauty, lifestyle, actually a lot of stuff though.

Like I can spend an hour on Wikipedia.

I can dive deep into like the weirdest little niche topics.

So following my curiosity has really shaped my career, I would say.

Yeah.

Yeah.

So you need to really think, it depends on who you're pitching to, but if you're pitching to a big mainstream publication...

You need to sort of think about what's happening in the news cycle right now that you can anchor that story in.

So, for example, maybe you're doing something about, I don't know, like dating, but then you want to like see what's happening in the news.

Is there something about dating that's really big right now?

Maybe people are talking a lot about dating.

how they hate dating apps or whatever it might be.

Anchor it in that and show that you've done your research, that you know it's a conversation that's happening right now.

You want a pitch to be really short and snappy.

You don't want to be writing a whole essay.

That's not the point.

You're not giving them the full story in the email.