Caitlin Green

Looks maxing is basically the practice of maximizing one's looks, in case that wasn't self-explanatory enough.

Yeah.

So it's like, it's the online sort of like male dominated communities.

Right.

And so I think mental health disorders running amok, as you can see, and it'll range from like skincare and fitness, which is what they would call soft maxing.

So working out, plucking your eyebrows, like basic self-care and,

And then extreme cases, there's surgical interventions like hard maxing.

And this is people who will go to China and have their femurs extended so that they're taller.

People who recommend like intentionally damaging the bones in your face so that they grow back and are more defined when they grow back.

So...

like some of this stuff is just straight up gobbledygook.

And then a lot of it is in fact, cases of like surgical procedures, certainly dental work, traveling to Turkey to get hair plugs.

I mean, the list is long and, um, and there's this guy at the center of it named clavicular.

Yeah.

The New York times correctly described him as an internet narcissist.

And I was

like, that's really good.

And that's how I'm going to remember him.

So he's sort of like this central figure.

He does lots of online streaming, like weird online events, and he'll, he'll stream stuff and people pay him to have access and subscribe to his accounts.