Caitlin Green

And it's like, oh, wow.

Plastic surgery.

Oh, wow.

Makeup.

Oh, wow.

Sculpting our eyebrows.

This is a brand new thing that no one's ever done before.

It's very masculine and it's called looks maxing.

It's basically just beauty repackaged for like men who are super into whatever their idea of masculinity is.

Yeah.

So it's like it's the online sort of like male dominated communities.

Right.

And so I think mental health disorders running amok, as you can see.

And it'll range from like skin care and fitness, which is what they would call soft maxing.

So working out, plucking your eyebrows, like basic self-care.

And then extreme cases, there's surgical interventions like hard maxing.

And this is people who will go to China and have their femurs extended so that they're taller.

People who recommend like intentionally damaging the bones in your face so that they grow back and are more defined when they grow back.

So like some of this stuff is just straight up gobbledygook.

And then a lot of it is in fact cases of like surgical procedures, certainly dental work, traveling to Turkey to get hair plugs.