Cameron Gleeson

You know, looking at the fees, important, obviously.

There's sort of traps that people tend to fall into.

But I think, you know, in this case, it's,

A lot of it is even more fundamental than the ETF.

It's really understanding, you know, what is your risk tolerance and, you know, how can I use assets in different parts of my life in the most efficient way?

And that moves beyond ETFs and it just talks about investing generally.

Yeah, so maybe I'll just provide a bit of background here.

Sure.

We've looked at some interesting data in terms of ETF investors, and it might surprise you to know that now the biggest cohort of investors isn't the younger investor.

It's someone in this 54-year-old sort of sweet spot.

It's that age demographic.

And when you look at their priorities, they preference income, you know, higher than anything else.

And they even have a higher preference for income than someone who's post-retirement.

Which is really interesting.

Slightly higher, yeah.

And I think a big reason for that is if you're in this sort of stage of your life, you're starting to think about transition to retirement.

Most people will probably still be working.

But, you know, you may not necessarily be or you won't be in pension phase yet and you don't necessarily have that income.

So the way I've sort of thought about this investor is that there's someone that has that interest in income.

And it's partly because they're sort of winding down.