Candace Nelson

You are really speaking to my soul right now because everyone expected me to write a memoir.

And I said, I'm going to share vulnerable moments and I'm going to share fun stories throughout.

But this is not about me.

This is about you.

inspiring and supporting that next generation of entrepreneurs.

I really want this to be a roadmap for people.

So Sweet Success, like I can meet you anywhere you are, right?

It's from the moment you, if you don't even have the idea, all the way to building a brand, scaling the business, protecting it with intellectual property, and maybe selling it someday.

So it really runs the whole spectrum.

And I wanted to keep it accessible with those sort of the play on those kitchen, cooking, baking terms.

But I am tackling things like, as I said, intellectual property, finding product market fit, finding funding and where you can, whether you're crowdfunding or working with venture capital funds or angel investors.

These are hard and fast business principles, but accessible to all.

Well, I think you really have to when you're trying to find your passion.

I mean, I looked back to my childhood.

Right.

I mean, and that's what I think I read when I was searching.

I read What Color Is Your Parachute or something like that.

I think I read it like three times.

I was desperate to find my thing.

I didn't know what my thing was.