Candace Nelson

The location we ended up in, in Beverly Hills, that landlord had initially said no to us.

So a real testament to perseverance, right?

When you think that like all is lost and you've heard your hundredth no, and you think, should I throw in the towel?

Give it another shot.

I turned that no into a yes.

And before we knew it, we had a 90210 zip code and people were lining up at our door.

So it was really amazing.

And I don't want to just skip over those first few weeks and months because they were grueling.

I mean, everyone dreams of being met with unstoppable demand for their product.

But this really became a bit of a problem because I was working out of still little mixers that you would find in your domestic, you know, domestic kitchen.

My recipes were yielding two or three dozen and people were showing up on day one and buying two or three dozen.

I

I thought they were going to come and buy one or two as a snack.

And that's not how they were consuming our cupcakes at all.

And so for the first few weeks and months, we were just drinking from a fire hose, trying to get our, you know, act together.

Half the time our cupcake case was bare.

People were yelling at us.

We hadn't hired anyone.

It was Charles and myself working double and triple shifts.

We slept on the bakery floor twice.