Carl Kleinschmidt

speaker

344 appearances 4 recordings 1 series first heard Jun 2026 last heard 4 Jun

Carl Kleinschmidt’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jun 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Fan out analysis, Local rank checks in AI · 1 Jun 2026 podcast

Yeah.

And so you keep on going down and you do it for everything that's important.

All of the things that make you money, you need a cluster and a full fan out for.

And then you have to overlap them all and see where is the unique intent.

And you're for all of those fan outs, you need the data from the LLMs, the rank checks, and the AI overviews on a regular basis to see what is changing.

Go ahead.

Let's imagine we work with one company and they only have one cluster.

They only do one thing.

you basically have a topic keyword at the top and then you have one level of fan out.

I by default I do ten.

I think my Claude skill says eight to twelve, but most of the time it ends up being around ten.

For each one of those queries, then I um I need to figure out what is the intent behind this?

Is it

Are they looking for more details?

Are they trying to make us specific decisions?

Where in the buying process are they and who is searching this?

So when I do fan out analysis, the questions that I'm trying to answer is

Why are they searching?

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