Carles Reina

speaker

3,886 appearances 4 recordings 2 series first heard Feb 2026 last heard 11 Apr

Carles Reina’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Apr 2026 with 2.

Appearances

newest first · ▶ plays the moment

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · 20Sales: ElevenLabs: Why We Set a 20x Sales Quota | How to Structure Sales Compensation Plans | Customer Success: 'Total BS' or Growth Engine? | Building an AI Sales Machine: What Tools & Tactics Must CROs Adopt Today with Carles Reina · 11 Apr 2026 podcast

You will get commissions.

Great.

And you can hit accelerators with that and so on.

If it's a strategic account and we have designation of what is a strategic account.

So for instance, like the top 20 or 30 accounts in a given market, depending on how big the market is, fundamentally, then you will unlock commission for two years.

And we can change it if needed, right?

But at a practical level, we found that that's like the first way.

Very important.

Specifically, when you think about distribution, you think about like outbound, inbound, you think about like a lot of different pieces, right?

But at the same time, a hunter that is not well managed will create more damage than actually like opportunities.

So let's say, for instance, you're trying to close a company that has multiple sub-companies.

It's a big holding company.

We can use any name you would want, right?

And then you have a hunt that essentially tries to go to each one of them, but doesn't do it in a very structured way, like trying to align what are the incentives for this big account.

then fundamentally you end up having discrepancies on pricing, you end up having discrepancies like what is the actual value for them, and then each one of them discrepancies ends up coming back to hunt you down, essentially when you try to renew the contract or the other forms.

It is important to have them, but at the same time you need to have them in check together with the customer success.

I actually am a big believer of customer success.

I don't believe customer success as a satisfaction or happiness moment for customers.

No, it's like customer success needs to be a money generation function for the business,

that works for the customer, but also works for the business to incentivize growth, expansion, cross-set.

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