Caryn Seidman-Becker
👤 SpeakerAppearances Over Time
Podcast Appearances
And we would go to the San Francisco airport.
We were like, hey, where'd you put the clear equipment?
And they would take us to a storage facility and it was all the way back there.
One airport threw them away.
I was like, you threw away the hardware?
Because in it, we bought $10 million of PPE.
We bought $10 million of hardware.
So I was like, for $6 million, we bought a brand that we were too cheap to change.
People were like, why don't you change it?
It's really sullied.
I was like, I don't know.
I think it's pretty good.
And we don't have a lot of money.
So people know what it is and we're sticking with it.
Ultimately, we changed the logo.
And I love the name.
We bought 190,000 members, biographic and biometric data.
They had to opt back in.
They had to come back to Clear and we would give them whatever months they had left.
I think in aggregate, about 75% of them did come back.