Cassidy Clement
speaker
243 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Cassidy Clement’s voice in public audio — every appearance, attributed to the second.
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Appearances
And what I mean for that is optimizing for AI search engines, not utilizing AI to optimize for you.
That's kind of where I look at it for the the changes over time.
Um meaning you want to still utilize your engagement metrics.
But there's also sides now that we have to kind of lean weirdly enough on like not necessarily impressions, but integration of your content utilized in other search engine results and results pages.
And that's kind of the at-a-glance stuff, the snippets and the other types of search engines that are coming into popularity.
Yeah, so really what I tend to do is I have three different areas that I focus on.
If I'm talking about retention or migration.
And it's always your standard issue SEO and analytics items.
So what that means is your core foundation of SEO is everything still in check.
Now I'm gonna be talking in broad terms.
So obviously it's gonna sound like, oh yeah, thanks for the grocery list.
Let me just get on that.
It might take me a year.
But this is just helping.
So generally you would go, you'd look at your SEO foundation, then your analytics structure.
Tag's still working, everything is still functioning.
There's no actual deprecation in metrics.
That was a huge issue when GA four hit the scene.
Um I can tell you I probably lived and breathed
that software for about six months and it was very tough because of name changes and deprecation of certain metrics that were utilized in reports for I believe at that point thirteen years, fourteen years from Universal Analytics.
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