Cassidy Clement
speaker
243 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Cassidy Clement’s voice in public audio — every appearance, attributed to the second.
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So so that's kind of how I I look at that.
Yeah, that's a totally fair question from the sake of in general, how much are we looking at these metrics or or looking to re review what we have going on out there?
A lot of it is dependent on the industry you're in and the business that you're running.
I have things that I do in my day to day that may be a daily report, a monthly report, a quarterly report that all depends on um how much that area is changing.
I really, if you have a SEO team, I will say it's probably something to look at from a broad spectrum, meaning like a dashboard scenario, at least on a weekly basis, because there's a lot of anomalies that happen.
And if you're in an industry that uh derives
A lot of it's traffic sometimes from a hot topic, whether it's an e commerce website, I'm in financial services, so maybe something news
uh news broke, something of that nature.
That's important to understand because if you look at it in aggregate at the end of the month, there's a chance that from a management perspective who's not looking under the hood as close as you do, it looks like there should be an incline to future performance.
And if you don't actually look at any anomalies,
or note them, it kind of gives a viewpoint that maybe your SEO is somehow a secret sauce, which sometimes it is, but as most people know who are seasoned SEOs, it never is an overnight or a month success.
It is consistent work and it is over sometimes the course of a year for a full content change to really
show its potential.
Um and those are kind of the the ways that I would look at it.
Unfortunately, as always, SEO, it depends.
It doesn't always apply for the same thing.
But if I was speaking directly to somebody who is an SEO or an SEO team.
I would say creating something like a dashboard or even I uh we've had projects uh where we've created our own dashboards in Excel where it's a uh just a drop in the database and have have the charts refresh.
something like that for you to actually get an understanding of is there seasonality associated with my business?
Is there a hot topic that's triggering some of these words to show up in in keywords and searches?
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