Cassidy Clement
speaker
243 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Cassidy Clement’s voice in public audio — every appearance, attributed to the second.
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Appearances
Maybe you typed it into your URL bar.
The playing field's now crazy.
Looks like Monsters Inc.
out there.
You got a thousand different doors.
Social media, YouTube, call to action on a referral, affiliate links, AI search engine, mobile, voice search, voice assistant.
Now we have all of these layers.
So when you incorporate this, why is not always going to be the same metric for all of those?
So the way that I usually am going to bring it to the team that is asking for this SEO help is look at it from three of those buckets just to make it generally easy to think about.
Are we looking for something that's going to explain?
Information about the user.
Are we looking at something that's going to explain our marketing and the intent of our marketing?
Or are we looking at something that's direct to our brand and our brand representation?
That kind of makes it
A little more digestible for stakeholders to understand.
And I know I've had questions come to me.
about intent specifically because a lot of tools will utilize different definitions for their metrics associated with intent or marketing intent.
And what I mean by that is is like
Very easy for people to understand metrics when it's associated with econ.
Because it's very one to one and it's also derived from traditional marketing.
Showing 101–120 of 243 · page 6 of 13
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