Cassie Kozyrkov

Even on the niche stuff, it's still generic.

And you know the results you find?

They're not made for you.

They're made in anticipation of hopefully people would care, with SEO and all the rest of it.

If you are after something that is part of the human condition, and or what all of us need a lot of, or is the answer to your 101 homework, it's probably Googleable.

But if it is something that is actually important to your life, that's why when you find a human advisor, you give them a lot of context.

And you have to make choices all the way through, apply judgment about that.

Now, this new thing, the automation of language, it makes advice cheap and abundant, where context makes things better, not worse.

If you can get over your Google habits,

And now begin to approach it more like you would approach people.

But hey, still, if you were going to ask a person, still ask a person.

This is just your second opinion.

Now you can get abundant advice.

You still apply judgment.

Still apply judgment.

But what is the future?

Notice what I'm talking about here on the advice side is I'm talking about personalized advice.

The Internet and the digital world were not personalized.

In fact, most of your experience is not personalized.

Now, let's talk about Elon Musk for a moment, or I think we would take him a lot less seriously if he was called Leon Musk.