Cassie Kozyrkov

Whoops.

So...

Now we have all kinds of things in the digital space are going personal.

And then we have in the physical space.

Because maybe products don't need to be made in small, medium, large and put on a shelf.

But might instead be able to be customized to your physical form and your measurements.

And maybe that...

is very soon on the horizon.

And you want some cool ThingBob 3D printed to put under the Christmas tree for your friend?

Sure, why not?

That's the future as well.

But here's the thing.

When we start to personalize everything, then everybody, and this is a beautiful world, is doing all kinds of their own stuff.

So far, so good.

Except that makes more work for everybody, not less.

You think we're going to have less to do in a world like that?

The number of different ways that this all fits together, this insane jigsaw puzzle, where before we knew what boxes we all fitted into.

And we expected that one student would know approximately the same as another student coming out of school, or one lawyer would be approximately similarly qualified to another lawyer.

But now in this future, everything is harder to coordinate and everyone's doing their own thing, right?

Again, so much more surprise, so much more creativity, so interesting, but so much more to do just because of that.