Cat Matson

speaker

1,623 appearances 6 recordings 1 series first heard May 2026 last heard 6 Aug

Cat Matson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 6 in all, peaking in Jun 2026 with 3.

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Thank you.

In advance.

But let's get into today's conversation, which is making it simply obvious.

Now, I might get a little ranty in today's episode because what has sparked this particular topic

Is I'm currently judging a few different business awards.

And people don't make it obvious.

People don't make it obvious.

Now, don't get me wrong, I get that

Business award entries are challenging, they're time consuming.

And you know, you're entering the stuff on an online form and it can feel really awkward.

And it's really, really, really important that you make it simply obvious.

To your reader what it is that you do.

No.

A simple line at the start this is what the business does.

This is the problem we solve with this solution for these people.

The number of times I have to read through reams and reams of reams of words to kind of maybe possibly

interpret, infer, draw some conclusions about what the business does.

I'm probably getting it wrong a lot of the time because it hasn't been explicitly explained.

Now

This isn't just a challenge that happens in

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