Catherine Jones
👤 SpeakerAppearances Over Time
Podcast Appearances
Awesome.
Awesome.
Awesome.
Here's what we want to do.
The first skill, we're about to dive into it now, okay?
The first skill you have to master is design, funnel design.
And there's two reasons for that, okay?
The first reason is this.
So Stanford University, they actually did a study a little bit ago.
We've talked about this before.
It's so cool.
The people actually determine the credibility of your website in less than 0.05 seconds.
You can't start and stop a timer, Matt.
fast with your thumb.
Believe me, I've tried.
I've tried to film lots of ads about this.
I can't get it fast enough.
And here's what's happening in that split second is over 90% of what they're judging is your design.
So if the design of your funnel stinks, you lost the game.
It's over.