Cathryn

speaker

286 appearances 3 recordings 2 series first heard Mar 2016 last heard May 2021

Cathryn’s voice in public audio — every appearance, attributed to the second.

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Top Founders · How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192 · 7 Mar 2016 podcast

So the Kickstarter did $322,696.

So it's like $322,000 for the Kickstarter.

Well, we just launched.

Not yet.

So the pro the product we started developing last year, but we started, we're like, okay, we have to have an email list to launch our Kickstarter.

So our goal was to have like 2,500 subscribers.

We got to 3,235.

So we did a giveaway.

So we basically bundled up a bunch of like productivity tools, books, um, software, basically anything that we love, um,

That, you know, it's going to be targeted to the niche that we were looking for, which is like people that are trying to improve themselves, trying to, you know, personal growth, productivity.

So we're like, okay, what are the coolest tools?

We bundled that out, but it was about a thousand dollar package.

And we got 1800 subscribers for that giveaway, which lasted about a month.

We had a landing page specifically for the product.

So we just, you know, it was a very simple page telling them it was coming soon.

We got about three 50 from that.

So it was very targeted.

The people wanted this product.

And then I wrote some content marketing on medium, which I did like content upgrades for, which are just like PDFs of extra stuff people do get.

And over two weeks that got about 550 subscribers.

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