Cathy Adams

You know, I think there is a sort of lack of imagination sometimes when it comes to tourists.

to people just going to the very same places wanting to get that same shot.

But it's not just down to us.

This has to come from a government level where there's regulation around, I don't know, Airbnbs, around airlift into a country.

It's just such a mix of things.

Oh, so many.

I mean, OK, so a lot of people are always telling me that the Albania coast is like the Maldives, which, trust me, absolutely is not.

But that would be very sort of like, well, no one.

But what I would say is it's actually very easy to find them.

I mean, inland Spain, not many people visit inland Spain.

Not many people visit the capital of Spain, actually.

so that would be a good one somewhere like i don't know rather than choosing to go to south france have you ever thought about going to the german coast the polish coast you know these are places that just do not not see the level of tourism and as a result are actually very very cheap i mean poland is the real star of europe at the moment you know obviously growing very quickly um you know modernizing very quickly so that is that's also a really great opportunity for a city break and it's

I mean, further afield, lots of people go to New York, they go to San Francisco.

These are the kind of big gateways.

But then a lot of those cities in the Midwest where they are now connected, you know, directly to Europe via direct flights, somewhere like, I don't know, a colleague of mine went to...

Oh, now I can't remember the name of the city in Missouri.

And again, just I mean, Cincinnati is another is another one, like really Midwest cities that just are so people there are so happy to see you because they're not used to receiving sort of European tourists.

And I think it's very easy just to, you know, to find these Jeeps, but you do just have to winkle them out.

I'm trying to give another example.

I mean, anywhere just really in sort of the middle of France, who goes to Clermont-Ferrand for a city break?