Celeste Gonzalez

speaker

248 appearances 3 recordings 1 series first heard Apr 2026 last heard 15 Apr

Celeste Gonzalez’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Apr 2026 with 3.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Connecting Search and Social · 13 Apr 2026 podcast

I've been there for almost five years working mainly in the local space.

Worked my way up from junior SEO specialist to now uh leading the testing department there.

And it's just been really amazing to connect with so many people.

like yourself, who I mean you and Sean are the main reasons why the LASEO meetup group exists now.

So thank you for that.

Yeah, I'd just say um

Maybe it it's a little basic, but the importance of reviews and not just review count, but in what these reviews are saying, because in on the local side

It's just exactly where things are getting pulled in first for some new AI features like Ask Maps about this place for your GBP.

And now recently this week they announced Ask Maps is just a conversational search on Google Maps in general.

So while reviews have always sort of been important in the local SEO space, but in the past 24 months, the way I think people are talking about reviews has changed a lot.

And in seeing, you know, those reviews getting pulled up, you have um Ask Maps about this place on a GBP.

A user uses it on Google Maps and they have these preloaded questions and it's pulling first and foremost from the reviews.

And it's all based on the language that these customers are using.

Um, so it's been really great to just see a lot of content focused on that from other SEOs and what we've been sharing, what we've been working on.

Yes.

So search experience optimization.

I first read about this acronym and what it is from Sarah Fernandez Carmona, and she actually has a book.

um about it.

It's only in Spanish right now so only Spanish speakers uh will be able to read it.

But um it w is just the focus on sort of combining

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