Chance The Rapper

There was a I feel like I look at it in like three sections.

So there was the film journey, which like and all of these like they like, you know, permeate throughout the whole thing.

But I was learning a lot about cameras and like getting to like figure out how I wanted to see myself in my music because like music videos is like.

the best way to get to people.

It don't got necessarily a huge financial return on investment, but in terms of like how people hear music for the first time, a lot of times it'd be on Instagram.

You know what I'm saying?

The other side to it is hearing it in the club, but like, you're going to see that shit on TikTok.

You're going to see it on Instagram.

You're going to see a music video before you just hear it here.

You know what I'm saying?

So I focused a lot on like learning how to use a camera, how to, you know, direct, how to edit, how to, uh,

cinematography is like the big thing that I'm like really into now is like learning how to light people, learning how to like, how to like framing and composition.

So I spent a long time doing that.

That's when I started doing my first, I guess you could call singles for Starline was self-directed videos for like singles and stuff.

And then I feel like around,

Like 2022, 2023, I started focusing a little bit more on like, how do I like make big moments for these singles?

So I started working with museums.

I started working with painters and like, you know, people across different mediums to figure out how, like I just said, that visual element, how do I make it so that people can,

feel this music beyond what I'm writing.

Cause it's very dense verses.