Chance The Rapper

That was the name of the thing that I was doing.

It was a little secret thing.

I did it in New Orleans, D.C., Chicago a couple times, LA.

LA, like a bunch of random cities.

And I'll just, I got this texting list and I'll text like, you know, it'll be like 4,000, 5,000 fans in a city that signed up for this little thing and tell them, you know what I'm saying?

Slide through.

And then I put on this whole like real experience that nobody's like expecting with the new music, with everything.

And at the end, it's like,

like the way that people feel about it.

Obviously the music is good too, but this whole thing around it, it's like, it's a 360 experience.

It's like fucking crazy.

How did it differ with having like in real life, direct to consumer feedback on your music?

That shit is like,

You really can't get it nowhere else.

I'd start looking down the camera, because I know as rappers and creatives watching it, you got to go to the people.

You got to go to the people.

You can never get a real understanding of how people feel from analytics or social media or nothing.

People will come and tell you a story about they little sister's life getting saved by your music or their baby being born, whatever.

People have stories that they can't share with you

really in detail through social media or through a view or a like or a comment.