Charles Duhigg

And that strategy has been incredibly effective at making some of these groups almost without anyone noticing some of the most powerful groups in the United States when it comes to electoral politics.

Oh, he would embrace you, right?

Like I'm so glad Tim Miller finally saw the error of his ways.

It wouldn't be quite that eloquent.

But you're exactly right.

Sure, absolutely.

And for anyone who doesn't remember, DARE is this drug education program that they used to do in the schools.

And MAD is Mothers Against Drunk Driving.

They both emerged at about the same time in the early 1980s.

And when DARE emerged, it was like the immediate darling, right?

Like companies would line up to support it.

It spread all over the nation in like a year.

President Ronald Reagan declared DARE Day at one point.

It was a huge, huge success from the start.

And what DARE was really good at is what's known as mobilization.

They were really good at getting tens of thousands, millions of people, millions of school kids out of their classes into an auditorium to hear a lecture about how bad drugs are.

They could mobilize all over the country.

And when it comes to building a social movement, mobilization is part of it.

MAD, on the other hand, Mothers Against Drunk Driving, had a different approach.

In part because it was so chaotic and the central office really didn't know what it was doing.