Charles Duhigg

They kept on firing people.

It was kind of a shit show, actually.

Yeah, it was a total shit show.

It was a total shit show.

And so what they did is they turned to all these local MAD coordinators, these people who just volunteered to start MAD chapters, and they said, okay, do whatever you want, right?

Like, learn to become a leader in your own community and take over running MAD and expanding it.

That's another aspect of how to organize a social movement.

That's known as organizing, right?

And in organizing, what you're doing is you're trying to push down leadership as far as possible to the local level.

You're trying to train people to become leaders, to become advocates so that there is no need for central coordination as there was with DARE.

You don't have to coordinate things because all of these independent cells, these independent agents are out there figuring out what works best on their own, right?

So we have these two components of social movements that are both really important.

Mobilizing, getting people into the streets, organizing, building an infrastructure that teaches people how to be leaders.

What's important, though, is that this one, organizing, is much more important than mobilizing.

D.A.R.E., as anyone who's been paying attention knows, basically was a fad.

It sort of exploded in popularity, and then it turned out that if you went to a D.A.R.E.

education program, you were more likely to do drugs.

The program just kind of disappeared.

I learned about huffing.

Yeah, exactly.