Charles Duhigg

Holy shit.

All I need is a paper bag?

Yeah, that's exactly what happened.

Mad, on the other hand, has become one of the most successful social movements in America.

And if we look at politics today, what we see is that the Dems are really good at mobilizing, right?

Look at the No Kings marches.

Look at the Women's Day protest.

They can get millions of people into the streets overnight.

And that's really, really impressive.

But MAGA is really good at organizing, right?

And that's much less visible.

It's much less high profile.

But what they've done is they've created tens of thousands of local leaders, these little cells that exist to get out the vote on Election Day and organizing beats mobilizing every day of the week.

Because the truth of the matter is, when you go to that No Kings Day rally and you feel so good to be in a huge crowd, afterwards you go home.

And you didn't get the names of anyone who is there.

You didn't make any new friends.

You don't set up a meeting, a plan to meet the next week in order to figure out how to continue the effort.

It feels good, but it doesn't create change.

And that's what we need to learn from MAGA.

So I'm Gen X. And as I was reporting this, I was trying to figure out how to explain the difference here.