Charles Schwartz

You will assign them things to do.

You will assign them things to read.

Walk me through that.

What are the things you normally assign people to read as you're going through this?

To just say, listen, it's great that you're out here and you're eating what you're supposed to eat and you're doing some of the exercise, but yours doesn't stop there.

Because again, you're taking a scientific holistic approach.

We're taking the entire system.

When you're doing this, just like we would in business, we're going to look at everything from A to B. If you're going to high perform here, take those same attributes, those same skill sets and put them here.

So when you're doing that, what are some of the things which it blew my mind that you're like, Hey, I need you to read this.

You're like, wait, what?

Just go execute this and read on this.

What are the things, what are the favorite books that you're assigning people to read?

So now we know the back end of it.

Walk me through when you first get to a client.

We understand, okay, this is what it is.

We understand it's based on science.

We understand this isn't stuff that's made up.

You didn't invent any of this.

I tell people all the time, I am not sourced, I'm just synthesis.

I didn't invent any of this stuff.